Additionally, although it might not feel like a complicated task to many, it is one of those things that you can easily get wrong without even noticing. Keywords, however, require a longer period to display their full effect, and it might even take a new website some 6 months to properly rank for a keyword. And that’s mainly because for tasks like link building you can actually see the backlinks, track KPIs, and make quick adjustments. Unlike other SEO activities, keyword research is one of those things that’s worth spending the time upfront.
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